Before working for ArtReach, Joel worked for almost every other arts organisation in the Midlands. He was Operations Manager for First Art, a Relationship Manager for Arts Council England, Literature Development Officer for Nottinghamshire County Council, Writer Development Manager for Writing East Midlands and many other things besides.
He is also a writer, with books published by Penguin and Pan Macmillan. His work has been featured on BBC One, Channel 4, Radio 3 and Radio 4; he has performed at Glastonbury, Latitude Festival and the Edinburgh Fringe and was formerly the Poet Laureate for Lincolnshire. He wrote the film Crash! Bang! Wallow! which won the NFBC Short Film Award at the 2010 Cannes Film Festival.