Slough Borough Council commissioned ArtReach to create a new outdoor dance event with two live stages and six hours of continuous dance.
Dance in the Park was created in Upton Court Park in Slough as a major, new culturally diverse dance festival event. ArtReach programmed the festival, created an associated dance carnival event, developed and delivered all marketing, and project managed delivery. An audience of 6,000 enjoyed performances by companies including Stop Gap, 4x 4 Bhangra, Alpana Sengupta, Peter Badejo and Honey Kalaria. Four marquees provided a continuous and varied programme of participatory dance workshops. During the event a world record was achieved for the most number of people simultaneously dancing a Bollywood routine.