Sud is the ArtReach CEO and has worked in the cultural sector for over 15 years – supporting artists, commissioning and presenting work across art form and creating nationally significant cultural programmes.

His career has spanned local Government, funding bodies, commercial agencies, presenting theatres as well as artist led companies – with senior roles at organisations such as the Greater London Authority, Arts Council England, London Legacy Development Corporation and The Place. Most recently Sud was a Producer for 14-18 NOW – where he developed an award winning 5 year arts programme marking the centenary of the First World War.